Are you struggling to figure out how to market your business with Google+? We asked 12 experienced social media professionals to share their best tips on Google+ for business with you. Here are 12 ways you can use Google+ to promote and market your business…

In sifting through emails from a R&D survey I launched a couple of years ago, I read the responses, and honestly, I wanted to cry. Don’t get me wrong. It’s not that I haven’t been aware that most solopreneurs have very low expectations of what could be made in self-employment (I’ve been at this for almost 10 years after all!), but I just didn’t know how LOW. Until I got the responses to the following question: “What is the most amount [...]

If you are going to go to the trouble of building a business, you want it to last through the fluctuating winds and storms of the marketplace. After all, it takes time, effort, and focus to build a successful business. No way would you go through all of that effort if it was just going to be blown down before you reaped the rewards. So what does long-term stability mean in business? Looking at financial profitability seems to be part [...]

No one is more surprised than I am that I became an entrepreneur. In fact, I’ve been known to declare that I would never go into my own business. I had good reasons. I was married to an entrepreneur for 10 years and worked in small companies before finding my way into a large corporation. I was all-too familiar with the challenges. But, like a lot of other people these days it seems, I got the bug. It happened four [...]

When I’m leading workshops and giving talks, and I get to the Second Law of Marketing – The Law of Uniqueness, I get the most puzzled looks and the most head-scratching. It’s pretty easy to get the First Law of Attention – what you need to do to attract the attention and interest of prospective clients. Everyone can see the common sense in appealing to the “What’s in it for me?” inside every person. But when it comes to “What [...]

You may have heard Voltaire’s quote, “The perfect is the enemy of the good.” Striving to make our marketing perfect, we never actually implement a good marketing strategy. Perfectionism in crafting an Audio Logo or an eZine results in delays of weeks, months, even years. I see it all the time. But it’s important to realize that there are two kinds of perfect. The first kind mentioned above results in failure. The other one results in great success. So you [...]

The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Then you follow up some more, trying to close the sale. Months can pass, or even years, between your first encounter and getting the prospect to sign on the bottom line. How do you [...]

By Chris King For many years I have been told that to be successful I should focus. “Focus on one major goal.” “Focus on one niche market.” “Focus on one career.” “Give each of these all of your attention, energy and investment of time and effort, and you will become a rich success.” Well, I say, “No.” If you have read any of my biography, you know that I maintain what I call, “A Portfolio Career.” This is a combination [...]

Let’s call the client Sandy. She was first referred to me by an instructor in the professional training program she was taking. (Hint #1: Develop referral partnerships with people who serve your clients.) Sandy called me in March to inquire about becoming a coaching client. (Hint #2: Referred clients are more ready to buy.) I asked Sandy about her situation and what she needed, then told her how coaching would help. (Hint #3: Listen more than you talk.) We discussed [...]

Each of us has a tremendous potential to create value in the world. When we fulfill that potential, we make a positive difference in the lives of others and we are rewarded for our efforts in return. We’re drawn by the dream of a better life… More freedom and independence, a better income, quality time with our loved ones, the chance to do work that truly matters. Hi, I’m Bruce Andor. Our goal is to build the world’s largest online [...]